English Premier League

Football
Licensing & Merchandising

SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Football
Sponsorship & Marketing

Castrol has served notice that it won’t extend its sponsorship of the Premier League when it expires at the end of the current season.
Football
Data

PinDrop, the sports marketing agency founded by former Arsenal commercial executives Sean Thornley and Menino Pereira, is to help enhance the sponsorship research capabilities of Premier League side Newcastle United.
Football

Cadbury used the renewal of its sponsorship deal with English Premier League club Chelsea to extend its ‘Sign with Fingers’ campaign, designed to support the UK’s deaf community.
Football

Wow Hydrate aims to use its sponsorship agreement with Manchester United to ‘elevate recognition’ among consumers and distributors and support its push into Mena and Europe, says managing director Queenie Porter.
Football
Sponsorship & Marketing

Cryptocurrency exchange BingX has signed as Chelsea’s shirt sleeve sponsor for the rest of this season and as training kit sponsor next season.
Football
Sponsorship & Marketing

The Premier League is in the market for a new beer sponsor after AB InBev gave notice that its Budweiser brand will not extend its Official-Partner-level deal when it expires at the end of the current season.
Football
Sponsorship & Marketing

Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.
Football

Andrea Morando, global head of partnerships at Socios, explains the company's latest partnership with Tottenham Hotspur and how it represents a new stage in the development of its fan engagement tools.
Football
Sponsorship & Marketing

The marketing chief for E.ON UK, Nottingham Forest’s Official Sustainability Partner, has described how the club’s poor performance in a table ranking the environmental efforts of Premier League teams created ‘a lot of hassle’ for the electric utility firm.
Football
Sponsorship & Marketing

Nottingham Forest’s two-year deal with Asian betting brand Kaiyun was agreed after the club contacted two other Premier League teams with links to the brand for due diligence.
Football
Sponsorship & Marketing

UK home appliances manufacturer Gtech has strengthened its presence in the Premier League market by agreeing a sleeve sponsorship deal with Sheffield United.
Football
Licensing & Merchandising

Premier League Newcastle United will see its retail operations – run by the incumbent kit supplier Castore since the 2021-22 season – revert back to the club when Adidas takes over the technical role nex…
Football

Fulham FC’s decision to exercise a break clause in its front-of-shirt sponsorship deal with W88 paved the way for Burnley FC to agree its own main shirt sponsorship deal with the ubiquitous betting brand.
Football
Sponsorship & Marketing

Stanley Black & Decker-owned power tools brand DeWalt has renewed as official shirt sleeve sponsor of Premier League club AFC Bournemouth for the 2023-24 season
Football
Sponsorship & Marketing

Adidas was keen to finalise a 10-year extension to its kit supply partnership with Manchester United to 2035, especially in the context of flat Q2 sales.
Football
Sponsorship & Marketing

Emerging online travel marketplace WebBeds has made its first foray into sports marketing, agreeing a sleeve sponsorship deal with Premier League club Fulham FC
Football
Sponsorship & Marketing

Dubai-based flag carrier Emirates has tied up Arsenal’s front-of-shirt rights for another five years until 2028 – the same end date as its current stadium naming-rights agreement with the North London clu…