English Premier League

Football
Sponsorship & Marketing

Workwear brand SnickersUK.com has upgraded its sponsorship of English Premier League football club Brighton & Hove Albion by taking the official sleeve sponsor position for the men’s team this season.
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed international trading platform Libertex as its 'Official Trading Partner'
Football
Sponsorship & Marketing

Online gambling firm BetVictor has been named as the new shirt sponsor of Fulham, the London-based side recently promoted to England’s Premier League.
Basketball
Events

Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Multi-sport
Sponsorship & Marketing

Three UK-based sports industry agencies have joined forces to deliver Covid-19-related thermal screening at sports and events globally on a pro bono basis
Football
Sponsorship & Marketing

English Premier League football club West Ham United has added to its portfolio of official partners by agreeing a two-year deal with Chinese tyre manufacturer RoadX Tyres
Football
Sponsorship & Marketing

Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
Football
Sponsorship & Marketing

Newly-installed Premier League chief executive Richard Masters has weighed in favour of continued betting company shirt sponsorship of the league's member clubs
Football
Sponsorship & Marketing

English Premier League football club Newcastle United has signed supplements brand Totum Sport as its latest associate partner
Football
Sponsorship & Marketing

English Premier League football club Newcastle United has signed regional airline Loganair as its latest associate partner
Football
Sponsorship & Marketing

Premier League club Liverpool has signed Nike as its official kit supplier from the 2020-21 season for a basic fee of £30m (€35.3m/$39.5m) per season, SportBusiness understands.
Football
Sponsorship & Marketing

Premier League club Manchester City has signed a new training kit sponsor, agreeing a deal with online gambling platform Marathonbet.
Football
Sponsorship & Marketing

Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m
Football
Sponsorship & Marketing

London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue
Football
Sponsorship & Marketing

Premier League club Norwich City has entered an agreement with Finnish marketing agency i2 ltd in a bid to further expand its presence across the country