Copa Libertadores

Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) has matched the number of commercial partners as in the previous cycle for the Copa Libertadores, its premier clubs competition, with Spanish insurance…
Football
Sponsorship & Marketing

South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026. 
Football

Sportingbet ran an influencer-led campaign in Brazil to tee up its sponsorship of the 2023 Copa Libertadores.
Football
Sponsorship & Marketing

Chinese consumer electronics company TCL has expanded its sponsorship activity in South American football by becoming an Official Sponsor of the Copa Libertadores club competition for the 2023-26 cycle
Football
Sponsorship & Marketing

Conmebol, the governing body for football in South America, has added Coca-Cola to its sponsorship portfolio in a four-year deal covering various club competitions
Football
Sponsorship & Marketing

Global payments company Mastercard has extended its sponsorship deal for the Copa Libertadores, while adding backing of the women’s edition of the South American club football tournament.
Football
Sponsorship & Marketing

Heineken-owned beer brand Amstel has extended its sponsorship of the men’s Copa Libertadores until 2026 in a deal that also includes backing of the women’s version of the top-tier continental clubs com…
Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) and its exclusive commercial agency FC Diez Media have launched the sponsorship plan for the 2023-26 cycle of Conmebol club competitions
Football
Sponsorship & Marketing

Brazilian Série A football club São Paulo has signed a short-term shirt sponsorship deal with streaming service Amazon Prime Video.
Football
Media

The South American Football Confederation (Conmebol) has opted to retain FC Diez Media as the agency to market commercial rights to its club competitions from 2023 to 2026
Football
Sponsorship & Marketing

Conmebol, South American football's governing body, has expanded its association with global bank Santander to include the women’s Copa Libertadores.
Football
Sponsorship & Marketing

Brazilian Série A football club Santos has extended its sleeve sponsorship deal with the Kicaldo bean company for the 2021 season and struck a one-game main shirt deal with video game brand Fortnite for …
Football
Media

Conmebol, South American football’s governing body, has advanced its invitation to tender process for commercial rights to its club competitions between 2023 and 2026 by asking interested companies to r…
Football

To leverage Brazilian side Flamengo’s appearance in the 2019 Copa Libertadores final, shirt supplier Adidas projected the club’s shirt onto the Rio's statue of Christ the Redeemer.
Football

For the November 2019 final of the Copa Libertadores, Disney teamed up with South American Football Federation Conmebol for an on-pitch, pre-match stunt to promote the launch of The Rise of Skywalker.
Football
Sponsorship & Marketing

Brazilian football club Santos has added to its array of kit sponsors with lighting specialists Fox Lux. The brand will hold the designation of back-of-shirt sponsor at the club until June 2021
Football
Sponsorship & Marketing

The South American Football Federation (Conmebol) has added automotive manufacturer Ford as a sponsor of premier club tournament, the Copa Libertadores
Football
Licensing & Merchandising

Video game brand Electronic Arts has signed a new agreement with the South American football federation Conmebol for rights to include the Copa Libertadores in the FIFA 20 football game