Belgian Pro League

Pro League club Anderlecht has agreed a new four-season sponsorship deal with Napoleon Sports that will grant the Belgian betting and gaming operator shirt sleeve branding rights

Union Saint-Gilloise (USG) has announced a sponsorship deal with telecoms operator Orange Belgium ahead of its first appearance in the Uefa Champions League

Leander Monbaliu, chief business officer at the Pro League, is to leave the Belgian football club body later this month. Monbaliu has been with the Belgian league for close to a decade in various guises

Pro League, the governing body for Belgian football’s top two divisions, has renewed a licensing agreement with Gamebasics, the developer of the online football management title Online Soccer Manager.

Belgian football’s Pro League has signed an agreement with artificial intelligence-based sponsorship analytics platform GumGum Sports.

Online betting operator Bwin has secured betting streaming rights in Belgium to the country’s top-tier Jupiler Pro League as part of a wider sponsorship agreement.

Belgian Pro League club Anderlecht has signed a new front-of-shirt deal with Belfius Insurance that will give branding rights to two Belfius-owned brands

Belgian Pro League club Standard Liège has welcomed back the Maes beer brand – a former main shirt partner – to its sponsorship roster.

Proximus has joined fellow Belgian telecoms operator Telenet in calling for a repayment of a tranche of its broadcast rights fee if the country’s Pro League season is not completed.