Asian Football Confederation (AFC) events
Negus steps down as FMA sponsorship head
Ned Negus has stepped down from leading the sponsorship sales team at the Football Marketing Asia agency, for family reasons
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Yili becomes sponsor of AFC national team competitions
Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
AFC resets revenue expectations with FMA as sales drag on
The first events of the Asian Football Confederation’s 2021-24 commercial cycle began last week with media rights coverage gaps in Japan and most of the Middle East and North Africa, and only a couple o…
Konami sees off EA Sports competition to strike wide-ranging AFC deal
Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
AFC secures sponsorship value increase in renewal with Continental
The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2
DDMC Fortis rebrands as Football Marketing Asia
DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)