2028 Olympic Games
Guild in, Salesforce out, as LA28 programme rings changes
The organisers of the 2028 Los Angeles Olympic Games have lost one major sponsor but gained another as the domestic sponsorship programme charts an unpredictable course to its revenue target of $2.5bn (€2.35bn).
LA28, Delta unveil first-ever integrated Olympic, Paralympic logo
Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…
Hershey renews Team USA partnership, aligns with LA28 Olympics
The Hershey Company, the American chocolate and cocoa products firm, has renewed its partnership with the United States Olympic and Paralympic Committee, and will align with the Los Angeles 2028 Olympic a…