2023 Rugby World Cup

As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.
Multiple Sports

Accor’s sponsorship strategy is focused on driving awareness and conversion for Accor Live Limitless (ALL), the brand’s hotel booking and lifestyle loyalty programme.
Rugby Union
Sponsorship & Marketing

Hotel group Accor has stepped up its backing of this year’s Rugby World Cup in France with ALL – Accor Live Limitless, its booking platform and loyalty programme, announced as an official supporter of …
Rugby Union
Sponsorship & Marketing

TotalEnergies has signed on as the seventh official sponsor of the 2023 Rugby World Cup in France, while Taisho Pharmaceutical has extended its backing of the tournament
Rugby Union
Sponsorship & Marketing

World Rugby has signed up Asahi Group, the Japanese alcoholic and soft drinks company, as a global sponsor for the next edition of the Rugby World Cup, which is being held in France in 2023
Baseball
Events

Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Rugby Union
Sponsorship & Marketing

The organisers of the 2023 Rugby World Cup have added telco Orange as the latest sponsor of the event
Rugby Union
Sponsorship & Marketing

The French Rugby Federation (FFR) has renewed with long-term sponsor, transport provider RATP Group
Rugby Union
Events

State-owned railway company SNCF and building equipment rental firm Loxam have become the latest official sponsors of the 2023 Rugby World Cup, as French organisers announced they have filled all eight…
Rugby Union
Sponsorship & Marketing

England's Rugby Football Union (RFU) has announced British sports apparel brand Umbro as its new kit supplier
Rugby Union
Sponsorship & Marketing

Organisers of the 2023 Rugby World Cup remain confident about the sponsorship prospects for the tournament, despite the impact of the Covid-19 outbreak
Rugby Union
Sponsorship & Marketing

French car manufacturer Renault has co-signed of a letter of intent with the French Rugby Federation (FFR) to return as a major sponsor of French rugby