Legacy
Domestic deal clears the way for Westfield
IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall
ESA warning on social media threat
SPORTS GOVERNING bodies must step up to the plate to help partner brands on their digital campaigns or risk seeing the social media revolution backfire on them
EDF gets into hot water with Greenpeace
FRENCH ENERGY company and Olympic sponsor EDF has been rapped across the knuckles by a Paris court for spying on environmental campaign group Greenpeace. The firm was handed a €1.5
Pirelli putting wheels in motion for a slowdown
F1 OFFICIAL TYRE Supplier Pirelli is bracing itself for slower sales and the effects of global recession
Aegon suffers 91% profit collapse
TENNIS SPONSOR Aegon has been forced to take heavy losses on the value of its investments showing the impact of the financial markets on the insurance sector
Asics reinforces NY Marathon sponsorship
ATHLETIC SHOE brand ASICS activated its sponsorship of last weekend’s ING New York Marathon with some saturation outdoor advertising on the marathon route.
Etihad catching up with Emirates
ETIHAD vs EMIRATES: The Etihad Abu Dhabi Grand Prix coming up this weekend offers another opportunity for the title sponsor to catch up with its Dubai-based airline rival Emirates in terms of global awareness
MusclePharm’s deal with Ochocinco delivers on social media
THE EXPANDING U.S. nutritional supplement company, MusclePharm Corporation, announced a one-year sponsorship deal with NFL superstar Chad Ochocinco, October 25
Camper activates Ocean Race sponsorship
CAMPER, the Spanish shoe company, which sponsors Emirates Team New Zealand in the 2011-12 Volvo Ocean Race, has activated its partnership with the creation of the “Camper Pavilion” to highlight its des…
India’s first Grand Prix creates little online discussion for Airtel
A FORMULA ONE grand prix took place on Indian soil for the first time in the sport’s history last weekend, October 30.
Healthy profits for Beckham
BECKHAM vs BECKHAM: David Beckham is already having a hugely lucrative London 2012. First Samsung, a Worldwide Olympic Partner, signed him up as Brand Ambassador
Turkey – an emerging market with a passion for sport
The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally…
Mobile phone handsets – how sponsorship informs buying decisions
THE MOBILE PHONE handset sector’s sports sponsorship profile can be characterised by those who do and those who don’t. Among the big hitters, Samsung, LG and Sony Ericsson certainly do. No
Not so macho motorsports
IS THERE ANY room for brand-led CSR-driven programmes in motorsports? In my view, motorsports remains a powerful yet relatively untapped resource for brands with a relevant corporate social responsibility…
Sponsors to gain from DBR technology
DIGITAL BILLBOARD replacement (DBR), technology allowing in-stadia advertising billboards to be digitally ‘replaced’ in live TV broadcasts, looks set to revolutionise the sports advertising marketing in …
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…
Making sense of Chinese football’s Wanda deal
CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)
Late activators target outdoor media
LAST MINUTE activation around next year’s Olympic Games is likely to inspire a hike of up to 20 per cent in outdoor advertising rates in the host city.