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Italy has more laws on its statute books than any other European country but Italians are famous for considering them to be mere suggestions, polite recommendations, even paternalistic forms of advice, rather than binding rules...

This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.

British Rowing, the UK rowing federation, is seeking to raise over £1m ($1.61m/€1.17m) per year by selling a top-tier Prinicipal Partner and up to four second-tier sponsors for the 2014 to 2016 period.

This month’s issue of Sport Sponsorship Insider takes a long look at the sponsorship opportunities contained within the FIA Formula E Championship – the new electronic car racing series with a nine-figure central sponsorship target in its sights.

This month’s issue of Sport Sponsorship Insider contains interviews with two of the key commercial figures in world football: Uefa marketing director Guy-Laurent Epstein and Fifa marketing director Thierry W…

This month’s issue of Sports Sponsorship Insider debunks the myth that everything Manchester United’s commercial team touches turns to gold. W

Ahead of SPORTEL Monaco 2013 next week, TV Sports Markets have again produced the SPORTELBriefing for the 10th year running

AT THE WEEKEND, Spanish champions FC Barcelona had less possession than their opponents for the first time in over five years

It has been yet another excellent sporting summer and an excellent summer for sports sponsorship. This month's Insider brings you seven of the top sponsorship stories from August

Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.

It’s amazing what $10m will and won’t get you these days. T

Sports sponsorship has never been more powerful or more effective. At a time when many traditional ways of communicating with consumers are reaching fewer people, or failing to cut through, sport and entertainment has become increasingly central to all our lives.

If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

They say that an editor's blog should never start with a welcome, but in this case, I'm prepared to make an exception

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.