Blog

Mike Sundet, VP sports and entertainment marketing for the US-based Momentum Worldwide agency speaks about the structure of the energy drink sector, its values and its attitude towards mainstream sports.

Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020

Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector 

 Sports Sponsorship Insider's Steven Slayford gives the lowdown on the Virgin Media deal with Southampton FC

The Euro 2016 final between hosts France and the eventual champions Portugal delivered more than $20m (€18.4m) value for its sponsors across social media platforms, according to research carried out by London-based visual tracking and analytics start-up SnapRapid for Sports Sponsorship Insider.

At the invitation of Danish beer brand Carlsberg the Official Beer of Euro 2016 and its PR agency Fuse Sport + Entertainment, Sports Sponsorship Insider experienced the brand’s activation strategy first hand in the lead-up to the quarter-final game between France and Iceland at the Stade de France.

Sports Sponsorship Insider talked to Matthew Pryke, partner at Hamlins law firm and an expert on intellectual property law and commercial matters, particularly in the media, sports, entertainment and creative…

Danish beer brand Carlsberg has been the Official Beer of the European Championships since 1988. Below, Richard Whitty, senior marketing manager for football at Carlsberg, explains its brand positioning as 'the beer of football' and the activation challenges for this year's tournament.

 Frank Dunne, chief sports writer for the SportBusiness Group looks at the impact Britain’s decision to leave the EU will have on England’s most lucrative sports property

 We look at a past story from the 96th issue of SportBusiness International (October 2004) where we had the opportunity to interview Timo Lumme, who just took on the role of IOC Marketing Director.

Our analysis this month of the main kit and partner deals of the 24 participants at Euro 2016 shows an income ranking predictably skewed to Europe’s five major market teams, which have hoovered up 70 p…

With the European Championship in France set to dominate the sporting and sponsorship agenda for the next  four weeks, Sports Sponsorship Insider asked Tyson Henly, international head of football at PRISM, the WPP-owned PR and sports marketing agency, about the activation and ROI prospects for the tournament's sponsors.

Last year, the WPP-owned advertising company Group M, launched the rights holder-facing ESP Properties under its new global agency brand, ESP

IEG’s four-day conference from Sunday to Wednesday last week in Chicago, was uplifting, exhausting, buoyant and mind-bending.

“Have you been to China recently?” I ask this because the question is really a kind of shorthand for a different sort of enquiry, that is to say: is your sports, brand or agency connected to the potentially vast quantities of money that will be spent on sport by both the public and private sector in China over the next few years?

What’s your overall take on the health of women’s sport today? Women’s sport – participation, exposure and financial health – is on the charge. Broadcasters are covering more live events. Editors