Singapore – a small but perfectly-formed sports market
SINGAPORE’S RISING SPORTS sponsorship market is only starting to bear fruit, the results of the government’s conscientious effort in nurturing a sporting city, through a myriad of initiatives involving pri…
Brazil: “More dynamic and more competitive”
HUGE DOMESTIC DEALS have been agreed for both the 2014 FIFA World Cup and the 2016 Rio Olympics and Brazilian companies have led the way with the likes of banking groups Bradesco and Banco Itau investing…
Airlines: sky’s the limit for Emirates
THE ALMOST PERMANENT state of flux in the airline industry means that the use of sponsorship by carriers relates more to the type of airline than it does to size
Beer: Brewing up a legislative storm?
THE BREWING INDUSTRY remains one of the biggest investors in sport despite growing levels of self-regulation and government legislation
Getting the best from CSR endorsements
IN RECENT YEARS the stampede to develop credible and impactful CSR programmes has seen the development of a different set of marketing skills, one of which is the ability to attract third party support…
‘The Lebrons’ – marketing hit or CSR shocker?
A CARTOON PRODUCT placement vehicle involving controversial NBA star LeBron James and major brands, Nike, HP and Intel, should not detract from the corporate citizenship credentials of the three sponsor…
Tweets for cash: UFC’s new incentive
ULTIMATE FIGHTING CHAMPIONSHIP president Dana White is actively encouraging his athletes to embrace social media by providing financial incentives for meeting Twitter objectives
Social media slam dunk for NBA partners
THE NATIONAL BASKETBALL ASSOCIATION (NBA) could demand a double-digit percentage increase from its lead partners come renegotiation time because of its rapidly-growing social media base
Samsung cuts through the clutter with Becks and Zara
KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 O…
Allaster steps up to break WTA Championships deadlock
THE SEASON-ENDING WOMEN’S Tennis Association (WTA) Championships will carry the name of BNP Paribas and its Turkish partner Türk Ekonomi Bankasý (TEB) for the next three years after a co-sponsorship dea…