SINGAPORE’S RISING SPORTS sponsorship market is only starting to bear fruit, the results of the government’s conscientious effort in nurturing a sporting city, through a myriad of initiatives involving private and also community entities. Just last year, sports sponsorship in Singapore hit a record of S$72 million (£35.9 million), more than a twofold increase as compared to the previous year’s S$31 million (£15.5 million).
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