Life’s a beach for Samsung
KOREAN ELECTRONICS giant Samsung has announced a three year sponsorship agreement with beach soccer’s governing body, Beach Soccer Worldwide (BSWW).
Kia scales up Asian basketball partnership
OFF THE BACK of recent additions to its extensive basketball sponsorship portfolio in the US, Korean automotive giant Kia has signed on as presenting sponsor of the 2011 FIBA Asia Championships to be held…
Rory Anderson, CEO, 12BET
By Luke Harman
THE GAMBLING and gaming sector has become one of the most reliable sources of sponsorship income for Premier League clubs
Turkey – an emerging market with a passion for sport
The Turkish sponsorship market can be divided into three main sub-categories: sponsors which invest heavily internationally, sponsors which invest professionally locally and sponsors which invest locally…
Mobile phone handsets – how sponsorship informs buying decisions
THE MOBILE PHONE handset sector’s sports sponsorship profile can be characterised by those who do and those who don’t. Among the big hitters, Samsung, LG and Sony Ericsson certainly do. No
Not so macho motorsports
IS THERE ANY room for brand-led CSR-driven programmes in motorsports? In my view, motorsports remains a powerful yet relatively untapped resource for brands with a relevant corporate social responsibility…
Sponsors to gain from DBR technology
DIGITAL BILLBOARD replacement (DBR), technology allowing in-stadia advertising billboards to be digitally ‘replaced’ in live TV broadcasts, looks set to revolutionise the sports advertising marketing in …
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…
Making sense of Chinese football’s Wanda deal
CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)
Late activators target outdoor media
LAST MINUTE activation around next year’s Olympic Games is likely to inspire a hike of up to 20 per cent in outdoor advertising rates in the host city.