Verizon links up with Washington Freedom
Major League Cricket’s Washington Freedom has agreed a new sponsorship deal with telecommunications company Verizon.
Superbet backs Polish Cup winners Wisła Kraków
Superbet Group has widened its presence in Polish football by agreeing a shirt sponsorship deal with Wisła Kraków, which will compete in European competition this season despite being in the second tier of the domestic game.
Nascar brings in ABB to sponsor sustainability efforts
Technology company ABB has furthered its presence in motorsport by agreeing a deal to become the first official partner of Nascar’s sustainability programme.
Toyota returns to back Valenciennes’ recovery mission
The French subsidiary of Japanese automotive manufacturer Toyota has agreed a deal to become the main sponsor of Valenciennes FC.
IHG ups commitment to Rugby Australia
IHG Hotels & Resorts has extended and expanded its sponsorship deal with Rugby Australia (RA).
Stade Rochelais extends with major partner Picoty
French Top 14 club Stade Rochelais has agreed a five-season extension to its sponsorship deal with petroleum products importer and distributor, Picoty.
Udinese lands Banca 360 FVG as new sponsor
Italian Serie A club Udinese has announced Banca 360 FVG, a cooperative credit union, as a new sponsor.
Sportfive brokers Sweg deal for Karlsruher SC
German 2. Bundesliga club Karlsruher SC has announced transport company Sweg as its new main sponsor in a deal brokered by the Sportfive agency.
Leicester City lands BC.Game as shirt sponsor for Premier League return
Leicester City has announced BC.Game as its new main shirt sponsor, becoming the latest Premier League club to partner with a company from the gambling sector before a league-wide ban on such deals comes into force.
Alavés continues sponsorship drive with EBpay sleeve deal
Spanish LaLiga club Deportivo Alavés has announced digital payments company EBpay as its new sleeve sponsor.