Barbasol extends backing of Horizon League basketball event
Shaving cream brand Barbasol has renewed its title sponsorship of the Horizon League Basketball Championships.
Chicco d’Oro backs Zurich’s Road World Championships
Swiss coffee brand, Chicco d’Oro, has agreed a sponsorship deal with organisers of the 2024 UCI Road and Para-cycling Road World Championships in Zurich.
Intersport launches consultancy with O Street acquisition
Chicago-based agency Intersport has launched a football-focused sponsorship consulting practice through the acquisition of O Street Consulting.
India, Bangladesh lined up for Asia Cups in 2025, 2027
The Asian Cricket Council (ACC) has disclosed that the next two editions of the men’s Asia Cup will be hosted by India and Bangladesh, respectively.
Barcelona ‘lines up’ shorts sponsorship deal with UAE’s Medusa
FC Barcelona is poised to announce its first sponsorship deal that would introduce branding rights for the LaLiga club’s shorts, according to Spanish media reports.
Orange makes connection with Real Madrid
Orange replaces rival Telefónica as the Spanish club's official telecommunications partner under a three-season deal
Tiger Balm joins Bayern’s regional partner portfolio
German Bundesliga club Bayern Munich has agreed a regional sponsorship deal with Tiger Balm, the pain relief brand owned by Singaporean company Haw Par Healthcare.
FNB lands naming rights to Namibia’s new cricket stadium
Cricket Namibia has announced that financial services group FNB has acquired naming rights to a new stadium being built in Windhoek that will be used during the 2027 Cricket World Cup.
Real Betis signs Gree as main shirt sponsor
Spanish LaLiga club Real Betis has unveiled Gree, a manufacturer of air conditioning units, as its main shirt sponsor.
Škoda steps up as Espanyol’s shorts sponsor
Czech automotive manufacturer Škoda has stepped up its association with RCD Espanyol by becoming the shorts sponsor of the newly-promoted LaLiga club.