Porcelanosa builds LaLiga presence with Real Madrid deal
Porcelanosa, a Spanish manufacturer, distributor and retailer of ceramic tiles, has broadened its sponsorship presence in LaLiga by agreeing a deal with Real Madrid.
Wayne-Sanderson Farms backtracks as PGA Tour event sponsor
Poultry producer Wayne-Sanderson Farms has backtracked on an earlier decision to downgrade its title sponsorship of a PGA Tour tournament by agreeing to remain in place through next year’s edition.
CaixaBank keeps Las Palmas in LaLiga portfolio
Spanish financial services company CaixaBank has agreed a deal to retain Las Palmas among its LaLiga sponsorship portfolio.
Valkyries add Kaiser Permanente to jersey sponsor line-up
WNBA expansion franchise the Golden State Valkyries has added health care organisation Kaiser Permanente as its latest jersey sponsor.
Inter signs up TIM as new sponsor
Inter Milan has agreed a wide-ranging sponsorship deal with Telecom Italia (TIM), with the company to benefit from brand exposure on the shorts of the club’s women’s team.
Castore adds Yorkshire to cricket portfolio
UK-based sportswear manufacturer Castore has agreed a multi-year kit supplier deal with Yorkshire County Cricket Club.
Lowi adds Leganés to LaLiga portfolio
Spanish LaLiga club CD Leganés has announced mobile phone and internet network Lowi as its new back-of-shirt sponsor.
Turkish Airlines backs TFF
Turkish Airlines has agreed a deal to sponsor the Turkish Football Federation (TFF) for the remainder of the 2024-25 season.
Man City taps into stadium ad opportunities with StairMedia
Manchester City has made further moves to exploit the advertising opportunities available on matchdays at the Etihad Stadium by striking a formal partnership with StairMedia.
Caixa extends backing of Brazil’s NBB
State-owned financial services group Caixa Econômica Federal has agreed a one-season extension to its title sponsorship of Brazil’s top-tier basketball league the NBB.