Innovation & Passion – UPS & Scuderia Ferrari
In September 2021, UPS tasked CSM to activate its Ferrari partnership to boost the brand both globally and in key markets.
ThisIsGrandeza – adidas & Real Madrid
At the start of June 2021 adidas and Real Madrid rolled out a multi-stage unity campaign to celebrate the spirit of Madrid and promote the team’s 2021/22 season home, away and third kits.
The Numbers Game 2 – Santander & Uefa
Uefa Champions League partner Santander activated its rights in the UK through a virtual campaign from March through December 2020 aimed at helping teach children numeracy from home during Covid-19.
Düren Fährt MAN/Düren Drives MAN – MAN & 1.FC Düren
Leveraging the October 2020 cup match between two teams its sponsors – Bayern Munich and fifth-tier side 1. FC Düren – MAN exploited media interest in the underdog by giving the club a state-of-the-art coach with bespoke branding.
Opening Party – Heineken & Uefa
On 12 August 2020, Heineken and Uefa livestreamed a global ‘Opening Party’ to celebrate the restart of the Champions League and Europa League after the pandemic-enforced hiatus.
Where We Belong (Meet Len) – adidas & Arsenal
In August 2021, ahead of the start of the Premier League season, adidas and Arsenal FC launched the team’s third strip through a mockumentary featuring fictional Gunners super fan ‘Len’.
Make Your Home the Home End – Coca-Cola & the Premier League
In August 2020, with the pandemic forcing fans watching the new season from home, Premier League partner Coca-Cola launched a campaign aimed at making the soft drink part of the at-home matchday routine.
$EFC Fan Token Offering – Socios.com & Everton FC
At the start of the new 2021-22 Premier League season, Socios.com and Everton ran a campaign to promote the first $EFC Fan Token Offering, which led to all 500,000 digital tokens selling out in just four minutes.
#BKMenuCourt – Burger King & 2K Sports
In March 2021, Burger King sponsored the Spanish release of the official NBA game – NBA2K21 – through an in-game campaign that challenged players to win free items by making shots on the virtual court.
Play on the Pitch Day – Cadbury & Manchester United
In September 2020, the Mondelez-owned chocolate business leveraged its MUFC rights to bring some of its employees to Old Trafford as the culmination of an internal staff reward programme.