United strikes double deal with Middle Eastern financial institutions
English Premier League champion Manchester United has announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank.
Starwood stays on-side with Bayern Munich
Uefa Champions League and German Bundesliga champion Bayern Munich has extended its long-standing partnership with hotels group Starwood Hotels & Resorts Worldwide.
Clifford Chance to partner Rugby World Cup 2015
Clifford Chance has agreed a deal to become the official law firm of the Rugby World Cup 2015 international rugby union tournament.
Omega Pharma extends partnership with UCI WorldTour outfit
Healthcare company Omega Pharma has renewed its co-title sponsorship of UCI WorldTour cycling team Omega Pharma – Quick Step.
Fry’s Electronics snap up Sharks extension
NHL ice hockey franchise San Jose Sharks has extended its sponsorship agreement with software and consumer electronics retailer Fry’s Electronics through to 2016.
Goodman Fielder teams up with Waratahs
Food company Goodman Fielder has reached a deal to become an official partner of New South Wales Waratahs for the 2014 Australian rugby union season.
Harvey Norman takes title spot for A-League Friday nights
Australian electronics and homeware retailer Harvey Norman has secured the naming rights to the A-League’s Friday Night Football programme for the next three years.
Volvo Ocean Race strikes timely partnership extension
Swiss luxury watch manufacturer IWC Schaffhausen has agreed to renew its partnership with the Volvo Ocean Race and retain its official timekeeper role for the 2014-15 edition of the international sailing event.
Dortmund signs off on Huawei partnership
Borussia Dortmund has entered into a partnership with Chinese telecommunications firm Huawei, with the agreement set to boost connectivity within the Bundesliga football giant’s Signal Iduna Park.
Man City gains commercial credit with First Gulf Bank deal
English Premier League football club Manchester City has agreed a new three-year partnership with UAE banking group First Gulf Bank.