O2 states that it is on a mission to help close rugby’s gender gap with its longstanding partner – the RFU. In 2022, the year of the Women’s Rugby World Cup in New Zealand, O2 set out to drive fame for England’s Red Roses by making the women's team unmissable – using a ground-breaking documentary format to bring them out of the shadow of the men’s by connecting them to fans and boosting support.
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