Valencia unveils back-of-shirt deal with Libertex
LaLiga club Valencia has signed a new back-of-shirt deal with Cyprus-based forex trading platform Libertex
Espanyol, Wu Lei to endorse translation platform iFlytek
Spanish club Espanyol has signed a new partnership with Chinese voice technology and AI translation platform iFlytek
Barcelona inks fan XP, live show partnership with Sony Music
Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music
Lufthansa to sponsor German national team until 2022
German airline Lufthansa has extended its partnership with Deutscher Fußball-Bund (DFB), Germany’s national football federation.
Watford, West Ham, Burnley, Bournemouth see strong uptick in shirt inventory
Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.
Real Sociedad scores major naming rights deal with Reale Seguros
LaLiga club Real Sociedad has signed a major naming rights deal with Italian insurance brand Reale Seguros
Sonepar extends with Borussia Mönchengladbach
Bundesliga club Borussia Mönchengladbach has extended its partnership with French electrical wholesaler Sonepar.
Borussia Dortmund grabs coffee partnership with Melitta
Bundesliga club Borussia Dortmund has signed a new partnership with German coffee brand Melitta Group
LaLiga 1|2|3 rebrands as LaLiga SmartBank
Spain’s LaLiga and title sponsor Santander have announced new plans to rebrand the country's second division.
Man City, Yokohama F. Marinos sign with Melco Resorts
J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment