Delo Group signs as first Title Sponsor of Women’s EHF Champions League
Russian logistics brand Delo Group has signed as the first Title Sponsor of the women’s EHF Champions League, Europe’s biggest women’s handball club competition.
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Puma adds Sichuan Jiuniu to City Football Group portfolio
German sportswear brand Puma has added China League Two club Sichuan Jiuniu to its portfolio of club deals for 2019.
The move follows the acquisition of Sichuan Jiuniu by City Football Group last week
AIA seals new title sponsor deal with Singapore Premier League
The Singapore arm of pan-Asian insurance firm AIA Group has signed a new title sponsor deal with Singapore’s only professional football league, the Singapore Premier League.
PSG signs LoveBet as first regional partner, launches virtual LED
French Ligue 1 club Paris Saint-Germain has signed its first regional partnership with Philippine betting brand LoveBet.
SAP expands ESL analytics partnership, signs with DreamHack
German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.
LA Galaxy signs first ever mezcal partnership with El Silencio
Major League Soccer club LA Galaxy has launched a new partnership with local mezcal brand El Silencio
PSG launches new partnership with MSC Cruises
Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises
‘ESL Katowice Royale – Featuring Fortnite’ signs with HyperX for inaugural tournament
Esports event organiser ESL has signed a new partnership with peripherals brand HyperX
Cleveland Cavaliers ink cybersecurity deal with TrustedSec
NBA franchise the Cleveland Cavaliers has signed a new partnership with local cybersecurity firm TrustedSec.
As part of the deal, TrustedSec will become the Cavs' Official Cyber Security Partner
Smartphone maker OnePlus sets new bar with Fnatic shirt deal
Fnatic's new front-of-shirt deal with Chinese smartphone maker OnePlus is believed to be the biggest shirt deal in esports history, SportBusiness Sponsorship has learned.