Richard Welbirg

Football

Premier League clubs are missing out on millions of pounds in untapped revenue from stadium naming rights, a new report has found
Football

Serie A club AC Milan has renewed its partnership with local bottled water brand ALPS Italia. Under the multi-year deal, ALPS will retain its designation as the Official Water of AC Milan
Football

US financial services firm Mastercard has strengthened its commitment to women’s football after signing new partnerships with Arsenal and Olympique Lyonnais.
Football

Spain’s national football federation has announced plans to terminate its contract with adidas, its kit supplier since 1992.
Football

German car brand Audi has overcome BMW to retain its lead partner deal with Bundesliga club Bayern Munich
Esports

Chinese PC hardware brand Lenovo has signed its first US esports partnership with California-based Team SoloMid
Football

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
Football

Supporters of Champion League finalists Liverpool and Tottenham Hotspur have urged sponsors of the competition to give up their tickets so that more fans can attend the final
Football

Industry experts have questioned Southamption's new “record” shirt deal with Chinese brand LD Sports, which was officially announced on Monday as the “biggest sponsorship deal in the club’s history”. But L
Tennis

Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters. Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.