Betfair to title sponsor Northumberland Plate Festival, Fighting Fifth Hurdle
UK betting exchange platform Betfair has signed as the new title sponsor of the Northumberland Plate Festival and Fighting Fifth Hurdle race.
Fortaleza closes shirt sleeve deal with Bidu
Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.
Spyder renews historic partnership with US Ski Team
US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing
Boozt.com signs formal wear partnership with Danish Football Association
Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU).
Under the deal, Boozt.c
Oppo combines flagship product launch with Cricket World Cup campaign
Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.
Cambodian football fed signs new kit deal with MinebeaMitsumi
The Football Federation of Cambodia (FFC) has signed a new kit partnership with Minebea, the local subsidiary of Japanese multinational MinebeaMitsumi
VfL Wolfsburg extends beer partnership with Veltins
Bundesliga club VfL Wolfsburg has renewed its partnership with German brewery C. & A. Veltins.
The deal with the group’s premium Veltins brand will run for another three seasons, from 2019-20 to 2021-22.
Nottingham Forest inks record front-of-shirt deal with Football Index
English Championship club Nottingham Forest has signed a record-breaking front-of-shirt deal with the Football Index stock market platform
VAR sponsorship not on the agenda for Premier League
SportBusiness Sponsorship understands that the English Premier League currently has no plans to commercialise its use of Video Assistant Referee (VAR) technology when it is introduced next season
Mars Wrigley extends partnership with Scottish FA
UK confectionary group Mars Wrigley has extended its partnership with the Scottish FA.
Under the new deal, the partnership will run until 2022, covering the next men’s World Cup in Qatar.