Richard Welbirg

UK betting exchange platform Betfair has signed as the new title sponsor of the Northumberland Plate Festival and Fighting Fifth Hurdle race.

Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.

US ski wear brand Spyder has renewed and expanded its apparel partnership with the US Ski Team until 2023, covering the 2022 Winter Olympic Games in Beijing

Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

The Football Federation of Cambodia (FFC) has signed a new kit partnership with Minebea, the local subsidiary of Japanese multinational MinebeaMitsumi

Bundesliga club VfL Wolfsburg has renewed its partnership with German brewery C. & A. Veltins. The deal with the group’s premium Veltins brand will run for another three seasons, from 2019-20 to 2021-22.

English Championship club Nottingham Forest has signed a record-breaking front-of-shirt deal with the Football Index stock market platform

SportBusiness Sponsorship understands that the English Premier League currently has no plans to commercialise its use of Video Assistant Referee (VAR) technology when it is introduced next season

UK confectionary group Mars Wrigley has extended its partnership with the Scottish FA. Under the new deal, the partnership will run until 2022, covering the next men’s World Cup in Qatar.