Matthew Glendinning

Football
Sponsorship & Marketing

Adidas was keen to finalise a 10-year extension to its kit supply partnership with Manchester United to 2035, especially in the context of flat Q2 sales.
Football
Sponsorship & Marketing

Dairy products manufacturer Mengniu has extended its relationship with major Fifa tournaments until 2030 – underscoring the importance of Chinese sponsors to world football’s governing body in the nex…
Cricket
Sponsorship & Marketing

Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets. A
Football
Sponsorship & Marketing

Valencia-based insurer Divina Seguros has signed as the sleeve partner and 'Official Insurer' of Spanish club Valencia CF for the next two seasons
Football
Sponsorship & Marketing

Azerbaijani national oil company Socar has signed a main shirt sponsorship deal with Turkish Süper Lig club Galatasaray covering European competition only in an agreement that has political as well as …
Football
Sponsorship & Marketing

Dubai-based flag carrier Emirates has tied up Arsenal’s front-of-shirt rights for another five years until 2028 – the same end date as its current stadium naming-rights agreement with the North London clu…
Football

Brilliantcrypto's global sponsorship deal with PSG demonstrates the Parisian club's ongoing appeal to Asian brands.
Football
Sponsorship & Marketing

Premier League club Manchester United has renewed its principal partnership with kit supplier Adidas for a further 10 years until June 2035
Golf

DP World becomes Key Worldwide Partner for next three Ryder Cups Access to the US market especially important to the Dubai-based company
Golf
Sponsorship & Marketing

European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.