Agencies on the rise
This month’s Sports Sponsorship Insider looks at the work of the biggest agency in winter sports, Infront Sports and Media, as they create a new combined commercial programme for the Vierschanzentournee (Four Hills Tournament) and the International Ski Federation’s (FIS) annual Ski Jumping World Cup.
Dafabet: UK assets driving Asian expansion
Alpari: The forex trading brand’s global sponsorship strategy
Sports Sponsorship Insider spoke to Chantelle Johnson, global head of marketing for the foreign exchange trading brand Alpari UK about Alpari's global sponsorship strategy.
Saxo Bank: Interview with Lars Christensen, co-CEO of Saxo Bank
Sports Sponsorship Insider spoke to Lars Christensen, co-CEO of Saxo Bank, after the announcement that Riis Cycling, the major cycling team which competed this year under the Saxo-Tinkoff name, had been acquired by Russian businessman Oleg Tinkov.
Ottobock: Interview with Christin Gunkel, Ottobock’s chief marketing officer
Global prosthetics company Ottobock is close to signing sponsorship deals with at least two more global or regional Paralympic events as it continues to support Paralympic sport at the elite level.
Boards ain’t stupid
Tata Consultancy deal heads up NYRR’s new structure
New York Road Runners, the body which organises the New York City Marathon, is overhauling its sponsorship structure by reducing the number of partners in its top two sponsorship tiers, signing longer-term deals, and bringing more sponsorship to its other events.
Bundesliga posts 28% rise in central sponsor revenue
German football’s Bundesliga will earn around €35.55m ($47.6m) from its central sponsorship partners in the 2013-14 season, a 28.3-per-cent increase on the 2012-13 season.
Euroleague looking for two Premium Sponsors
Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.
Rugby League World Cup to generate over £2m from sponsors
The Rugby League World Cup 2013, currently being hosted by England and Wales, will make £2m (€2.4m/$3.2m) to £3m in sponsorship revenue, according to Sports Sponsorship Insider research.