Matthew Glendinning

French lubricants maker Motul has made a major investment in title rights and trackside advertising to races in the MotoGP World Championship and title sponsorship of the FIM Superbike World Championship (SBK).

German technology company SAP has signed a multi-year global partner deal with City Football Group, the organisation that owns major clubs on four continents, led by the English Premier League’s Manchester City.

Online casino and sportsbook operator BetVictor has become the Global Betting and Gaming Partner of English Premier League champions Chelsea.

The betting operator sponsorship landscape has a fast turnover of brands with the picture one year looking very different from the next.

UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.

Sponsorship revenue for the International Champions Cup pre-season friendly football tournament is on the rise as a consequence of the expansion of the tournament.

Courier company FedEx’s investment in the Uefa Europa League will support the brand’s targeted expansion in Europe and, in particular, the developing economies of Eastern Europe.

Social trading platform and forex broker eToro will consider sponsorship opportunities in new markets in Russia and Asia following its official social trading partner deal with English Premier League club West Ham United.

The FA Cup title sponsorship deal which England’s Football Association signed with Emirates this month keeps the association on course to hit its commercial revenue target.