Orange signs up for 14-month Euro 2016 activation
European football's governing body, Uefa, has signed up French telecommunications operator Orange on a dedicated Euro 2016 Global Partner deal.
Advantage BNP Paribas for ATP and WTA event title rights
The BNP Paribas Open Indian Wells tennis tournament, referred to as the fifth Grand Slam, has the highest title sponsorship value of any mandatory tennis event on the Association of Tennis Professionals (ATP) or Women’s Tennis Association (WTA) Tours.
Nissan beats rival to become first ICC Global Partner of new cycle
Japanese car brand Nissan has made its first significant move into cricket as a Global Partner of the International Cricket Council in an eight-year deal, from 2015 to 2023.
Huawei: Serving the needs of its national divisions
The sponsorship strategy of Chinese mobile phone brand Huawei is currently determined by the needs of its national divisions rather than centrally-determined global campaigns.
E-sports on the rise
EZTrader: Staying in football despite the breaks
Binary options trading company EZTrader will continue to use football to build market share, despite the cancellation of club deals involving Eredivisie football club Feyenoord and Bundesliga club Bayer Leverkusen.
Dafabet makes e-sports play with Fnatic team deal
Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.
EZTrader looks to Bwin model in football club sponsorship
Huawei joins elite brands at Shanghai Masters
Chinese mobile phone brand Huawei has joined a group of blue chip international brands as one of 13 third-tier Prestige Partners of the 2015 Rolex Shanghai Masters.
NBA China signs up Master Kong and Dongfeng Nissan
NBA China, the organisation that conducts all the National Basketball Association’s business in China, made two major changes to its brand roster for the NBA Global Games China 2015.