Matthew Glendinning

Motorsport

Oil company Shell sponsors the World Endurance Championship (WEC) for different reasons it does Formula One, MotoGP, the World Rally Championship (WRC) and the German Touring Car (DTM) series.

Hockey

Hockey's popularity in India and its history of success on the world stage is behind conglomerate Sahara’s top-paying sponsorship of India’s men’s and women’s national hockey team teams. The n

The main players in the cloud computing and business networks sector spend three-figure million of dollars per year  on sports sponsorship deals per year, according to research from Sports Sponsorship Insider.

Football

Newly-promoted Serie A club Bologna FC is understood to be close to signing a sixth Premium Partner, which will help push sponsorship income up by 50 per cent on two seasons ago in the 2015-16 season, according to Sports Sponsorship Insider estimates.

Football

The sponsorship manager for Italian car brand Fiat in Europe, the Middle East and Africa will continue to explore “new territories and activities that can support our brand” following the renewal of Fia…
Golf

Global banking group HSBC is consolidating it sports sponsorship position in golf and rugby sevens as the brand takes an even more targeted approach to the markets in which it operates.

November saw our Sports Sponsorship Live event take place at the spectacular offices of law firm K&L Gates, which overlook St Paul’s Cathedral in the City of London.
Golf

Global banking group HSBC will pay more per year in prize money for its title sponsorship of the flagship WGC-HSBC Champions golf tournament in Shanghai, China under the terms of its five-year extension.

Cricket

The Indian subsidiary of sporting goods brand Nike has extended its contract as the Official Apparel Sponsor of the Indian Cricket Team in a five-year deal from 2016 to 2020.

The sports marketing agency which wins the global sponsorship rights for next year’s Copa America Centenario - due to be awarded again later this month - will face a major challenge in securing the maximum value of the rights due to the tight timeframe. But some experts say that there will still be strong interest in the event from major brands.