Tipico: Cherry picking the Bundesliga’s best
Germany's leading betting operator Tipico uses sponsorship of four Bundesliga clubs to further strengthen its brand, position the brand as the market leader in Germany and deliver attractive and passionate stories.
Sports Sponsorship Insider Preview of 2016
Last week, Sports Sponsorship Insider listed the Top 40 biggest deals of 2015 by value over the lifetime of the contract. Looking ahead to this year, there are many more mega-deals to be made - deals that will surpass the $100m-plus mark that encompassed all but one of the 39 deals in our Top 40 of 2015.
Audi double takes winter sports profile higher
German carmaker Audi has consolidated its top-tier presence in winter sports following Presenting Sponsor agreements with ski jumping’s Vierschanzentournee Four Hills Tournament and the Ski Cross World Cup.
Sports Sponsorship Insider Top 40 Deals of 2015
Shell: Business and innovation goals beyond Formula One
WEC revs up for 2016
Sponsorship deals from November 12 to December 9
A round-up of the key sponsorship deals signed around the world
ITF breaks new ground with first betting partner
The International Tennis Federation (ITF) will see annual sponsorship revenues reach an historic high next year thanks, in part, to the signing of a first ever betting partner, the online operator Betway.
Rolex adds WEC rights to Le Mans 24 Hours
Luxury watch brand Rolex has renewed its partnership with the Le Mans 24 Hours race and extended the agreement to include the entire World Endurance Championship (WEC), serving as the motor racing series’ Official Timing Partner.
Bapco title deal no problem for WEC fuel partner
The non-exclusive nature of tyre, fuel and lubricant sector sponsorship rights across central, event and team properties linked to the World Endurance Championship (WEC) allowed Bapco, Bahrain’s state-owned oil company, to title sponsor the season-ending 6 Hours of Bahrain race, despite the presence of Shell as the series’ Official Fuel Supplier.