Sponsorship Works 2016 | Sponsorship Case Study | Bridgestone and the Copa Libertadores
Tyre company Bridgestone is the Title Sponsor of the Copa Libertadores, the leading club football tournament in Latin America.
Women’s sport and sponsorship: Interview with Jim Dowling, managing director at HSE Cake
Six-fold increase in value of World Twenty20 since 2007
The commercial value of the ICC World Twenty20 tournament, which gets underway next month in India, has increased six-fold since the first tournament in 2007, Sports Sponsorship Insider understands..
‘Uncharted territory’ for United and 20th Century Fox
Film distributor 20th Century Fox struck its ground-breaking deal as the Official Feature Film Partner of English Premier League club Manchester United is heavily geared towards the acquisition of media on digital perimeter boards at Old Trafford, backdrops for pre- and post-match interviews and on the club’s home page.
Bonus payments and the windows of opportunity
Qatari money adds to UK horseracing’s sponsorship mix
Standard Life seizes Lions shirt deal from HSBC
Global asset manager Standard Life Investments beat off the challenge of four global brands for the right to become the Principal Partner of the British and Irish Lions Tour of New Zealand in 2017.
Etihad puts sales ahead of branding with LET
Abu-Dhabi based state carrier Etihad Airways has signed as the Official Airline of golf’s Ladies European Tour (LET) in a two-year deal from 2016 to 2017.
Beijing Enterprises tips off Fiba rights fee surge
Fiba, world basketball's governing body, expects its Global Partner programme for the next cycle to bring in increased revenue, following its deal with the Chinese state-owned conglomerate Beijing Enterprises.
Etihad Airways: Sponsorships geared towards partnerships, not branding
Abu Dhabi-based state carrier Etihad's sponsorship strategy is to create custom sponsorships, which allow the brand to meet specific goals especially around customer sales and retention.