CSM analysis: Making sense of the Miami Grand Prix
BYD deal highlights rise of Arsenal’s secondary partner
Budweiser’s World Cup spend to drive sales and share of voice
AB InBev’s activation spend on its official beer sponsorship of the upcoming Fifa World Cup in Russia will be the beer group’s biggest yet – commensurate with the importance of the event as a showcase of the Budweiser brand.
Vodafone extends push into esports with ESL deal
Multinational telco Vodafone last month struck its third esports deal in the last 12 months, a multi-year deal with German esports promoter ESL.
BYD deal highlights rise of Arsenal’s secondary partners
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.
ABB adds to fast-growing Formula E revenues
Swiss technology company ABB will pay nine-figures in dollars for title sponsorship rights to the FIA Formula E Championship over the deal's duration.
Chinese brands and the World Cup: Interview with Paul Fox, chief executive, Letou
The Vélo Series: Interview with Jon Ridgeon, executive chairman, Active CSM Sport & Entertainment
DHL renewal ‘shows belief’ in future of Formula One
Logistics brand DHL has renewed its global partnership with Formula One at an increase on the previous agreement.
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.