Betano to keep name on Romanian Cup to 2030
Betting operator Betano has extended its agreement with the Romanian Football Federation (FRF) to remain as the title sponsor of the Romanian Cup
Abu Dhabi sponsorship of Saudi FA includes Super Cup hosting rights
The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.
Albanian FA on hunt for new title sponsor of top league
The Albanian Football Association (FSHF) and the Albanian Professional Football League (APL) have launched an Invitation to Tender for naming rights to the domestic top-tier Kategoria Superiore
McDonald’s joins F1’s regional sponsorship portfolio with focus on LatAm
McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
MCO ‘essential’ to grow women’s football revenues, Mercury 13 set for first deal
Multi-club ownership (MCO) in women’s football is a necessity to growing the overall quality of the game and, eventually, commercial revenues, according to two leading protagonists.
Advantage Fortuna as Czech league title sponsor tender includes matching right
The Ligové Fotbalové Asociace (LFA), the Czech league football association, has begun the search for a title sponsor for the top two divisions.
Borussia Dortmund opens first US office, eyes quick revenue uptick
Borussia Dortmund is eyeing a doubling of its sponsorship revenue emanating from the United States after opening its inaugural office in the Americas, chief executive Hans-Joachim Watzke has declared
RB Leipzig cuts decade-long Nike ties with Puma deal
The Red Bull football group's long-running association with Nike will come to an end in June, after RB Leipzig, the senior club in the portfolio, signed a new kit supplier deal with Puma
ICF seeks sustainable financial future with Deloitte
The International Canoe Federation (ICF) has partnered with professional services company Deloitte in a bid to build a sustainable financial leadership model
Castore pockets first technical deal in snooker
Castore, the UK sportswear brand, is continuing to broaden its sports portfolio, today (Friday) entering into a five-year deal with the World Snooker Tour (WST)