ComAve brings Arsenal on board
E-commerce platform ComAve has further bolstered its football sponsorship portfolio after adding Premier League club Arsenal
Everton joins Corpay football portfolio
Corpay has expanded its football sponsorship stable by agreeing a new deal with Premier League club Everton
Snipes takes back-of-shirt role at PSG
German shoe and streetwear retailer Snipes has agreed a three-year global sponsorship of Paris Saint-Germain
EZZ joins Australian Open as regional sponsor
Tennis Australia has agreed a three-year sponsorship deal with EZZ Life Science Holdings
European success elevates Atalanta’s sponsorship proposition
Atalanta’s successes in European football mean it is beginning to vie with top Italian clubs for sponsorship opportunities.
LaLiga signs ‘multi-million’ crypto deal with Bitget
LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.
Galatasaray suspends shirt sponsorship
In a sharp about-face, Galatasaray has suspended its sponsorship deal with MeritKing.news over allegations around connections to illegal betting.
MeritKing
Premiership Rugby signs first whiskey sponsor
Premiership Rugby has announced a new multi-year sponsorship with Buffalo Trace Kentucky Straight Bourbon Whiskey.
The American bourbon brand becomes the governing body's first whiskey sponsor
Galatasaray defends controversial shirt sponsorship
Galatasaray has refuted criticism of the club's new sponsorship deal with MeritKing.news following claims of the website's ties to an illegal betting site.
AC Milan signs Dyson agreement
AC Milan has announced a new strategic partnership with UK technology firm Dyson