ISG, TGI to introduce Supponor-based virtual advertising in Ligue 1
Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Draper Tools returns as Southampton FC sponsor
Draper Tools will make a return as a Southampton FC sponsor after agreeing a deal covering the south coast club’s men’s and women’s teams.
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Advent of digital dasherboards helped NHL to secure 11 new sponsors in 2022-23
The introduction of ‘digital dasherboards’ helped the National Hockey League to secure eleven new sponsors and extend deals with seven existing sponsors during its 2022-2023 campaign. Ben Cronin provides detailed analysis of team and league-level sponsorship deals.
EXCLUSIVE: PepsiCo renews Champions League rights, Mastercard and Heineken deals close
PepsiCo has agreed a three-year extension of its global sponsorship deal for the Uefa Champions League while Heineken and Mastercard are also close to announcing renewals with Europe’s premier club football c…
Fan body writes to Chelsea FC after poll comes out against Stake shirt deal
The Chelsea Supporters’ Trust (CST) has written an open letter to Chelsea FC owner Todd Boehly criticising the club’s proposed deal with online casino and betting company Stake.com
Stage Front to advise Espanyol on Impulso spending under stadium naming deal
US ticketing firm Stage Front will advise RCD Espanyol on the best ways to spend funding from the LaLiga Impulso project as part of its new stadium-naming agreement with the Spanish Segunda División team. Ben Cronin reports.
EXCLUSIVE: Chelsea in shirt sponsor talks with Stake.com after crypto deal falls through
Premier League club Chelsea is in discussions with Stake.com about a controversial front-of-shirt sponsorship deal after an agreement with a company from the crypto sector fell through at the last minute, SportBusiness can exclusively reveal.
Stage Front agrees Espanyol stadium naming deal
Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …
AB InBev overlooks Qatar beer ban to expand Fifa deal
AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
Abu Dhabi investment group Mubadala upgrades SailGP deal
Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner