F1 team Toro Rosso completes rebrand as AlphaTauri
The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri
CSM takes marketing lead on new Bahrain and Prodrive Dakar Rally entry
London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …
Paris Saint-Germain partners with cryptocurrency CoinCasso
French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France
Canadian Olympic Committee to relax Rule 40 guidelines ahead of Tokyo 2020
The Canadian Olympic Committee has become the latest to offer its athletes “increased opportunity” to market their commercial sponsors at this summer’s Olympic Games, announcing that it will ease the r…
Licensing tender issued for Champions League stickers and trading cards
Uefa has begun inviting proposals for the licensing rights to its “collectibles” category for the next cycle of its club competitions, from 2021-24.
Fanatics appoints former Nike executive Chandlee as CFO
Global licensed sports merchandise manufacturer and retailer Fanatics has announced the appointment of Michener Chandlee as its new chief financial officer