Billie Jean King instrumental in BJK Cup Elf Beauty deal

(Photo by Aurelien Meunier/Getty Images for ITF)
(Photo by Aurelien Meunier/Getty Images for ITF)
The relationship between former world no 1 tennis player and social activist Billie Jean King and US cosmetics brand Elf Beauty proved instrumental in the brand’s decision to sponsor the Billie Jean King Cup women’s international team tennis tournament.

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