Billie Jean King Cup

The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup

The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.

The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…

The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus

Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.

Bill Shelton, chief marketing officer for Group 1001, parent company to insurance brand Gainbridge, explains how the company leverages multiple sports properties to connect with clients

The International Tennis Federation (ITF) has signed Gainbridge Insurance Agency as the new official title partner of the Billie Jean King Cup, the women’s World Cup of Tennis.

BNP Paribas previously held title rights Billie Jean King Enterprises instrumental in deal Sponsorship underpins uplift in prize money

The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6

Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)