Sponsorship is crucial in ‘extremely competitive’ market | Catherine Fang, Hisense

(Photo by GES-Sportfoto/Getty Images).
(Photo by GES-Sportfoto/Getty Images).
Consumer electronics company Hisense believes there is a direct correlation between sales of its televisions and appliances and its aggressive global sports sponsorship strategy. Matthew Glendinning speaks to Catherine Fang, executive vice president of Hisense International.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Multiple Sports

Agency Q&A | Will the cost-of-living crisis cause the sponsorship market to go soft?

26 Sep 2022
Multiple Sports

Storytelling and experiences central to Verizon sponsorship approach

31 Oct 2024
Football

Binance returning to sponsorship after turbulent year

23 Oct 2024
Football

Hummel: Challenger brand aims to create buzz in US football market

2 Apr 2024
Cricket

New shirt sponsorship deals drive commercial revenues for Punjab Kings

22 Mar 2024