Cross-promotional benefits accrue to F1 in Paramount+ sponsorship deal

Sylvester Stallone walks the grid before the 2022 Italian Grand Prix. (Photo by Eric Alonso/Getty Images).
Sylvester Stallone walks the grid before the 2022 Italian Grand Prix. (Photo by Eric Alonso/Getty Images).
Stars from shows on Paramount+ will make appearances at Formula 1 races as part of the streaming platform’s two-year Official Partner agreement with the motor racing series. Ben Cronin reports.

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