![(Photo by James Williamson - AMA/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2023/03/GettyImages-1239010719.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=349)
As AIA’s partnership with Premier League football club Tottenham Hotspur entered its ninth year during the 2021-22 season, the multinational insurance provider tasked CSM with generating new leads and more business across multiple key markets in Asia-Pacific.
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