Tokyo 2020 Paralympic Games

To leverage its sponsorship of the Tokyo 2020 Olympic and Paralympic Games in Switzerland, the brand’s on-pack, OOH and social ‘Gold Medal’ simple, copy-free activation saw elegant gold ribbons added to th…

Car manufacturer Toyota has extended its partnership with the United States Olympic & Paralympic Committee (USOPC) to create a $5m fund in stipend and sponsorship opportunities to support Team USA athletes…

British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract

ParalympicsGB has signed a fundraising focused sponsorship contract with fast food brand Papa John's as a sponsor

A survey in Japan has revealed two-thirds of corporate sponsors of the Tokyo 2020 Olympics and Paralympics are unsure if they will extend their contracts beyond this December

Electronics company Samsung has signed as a top-tier Gold Partner of the Tokyo 2020 Paralympic Games in the ‘Wireless Communications Equipment’ category.

The United States Olympic & Paralympic Committe (USOPC) has signed global pharmaceutical company Eli Lilly as a sponsor the US Olympic and Paralympic teams in a deal also involves its broadcast rights-holder…

Ceremonial Paralympic torch flame lighting festivals will take place in all Japanese prefectures in August, to be followed by the Paralympic torch relay itself, Tokyo 2020 organisers said yesterday

The British Paralympic Association has signed up  Nestlé Cereals UK to sponsor ParalympicsGB.

Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games

The British Olympic Association (BOA) has expanded its commercial portfolio ahead of the Tokyo 2020 Olympic and Paralympic Games by signing up British Airways as an official airline partner

Japanese automotive manufacturer Toyota and multi-national oil and gas company BP have agreed a deal with Channel 4 to become joint sponsors of the UK commercial broadcaster’s coverage of the 2020 summer P…

Japanese energy company JXTG Nippon Oil & Energy Corporation has agreed a deal to become a supporting partner of the Tokyo 2020 Paralympic Torch Relay

Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo