The ‘American Express x NBA 2K22 Experience’ was a December 2021 in-real-life and digital streaming gaming partnership which brought elements of the NBA 2K digital world to life for AmEx card members, avid and casual gaming and basketball fan prospects either in-person or via Twitch. The aim was to bring to life the AmEx’s team’s sports marketing objective of driving brand demand by backing fans across the basketball ecosystem.
This content is available to SportBusiness Sponsorship subscribers only
Talk to our team of experts about a subscription today
Already have an account? Sign in here