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Latest Analysis
Liverpool takes a chance on Nike in search of sales growth
Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
Nestlé Professional aligns with Manchester City to promote meat-free products
Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.
You Seeing This? – ESPN & the NBA
After decades of promoting NBA games with TV commercials and years of declining live television audiences, official broadcaster ESPN changed its strategy and switched to using real-time NBA footage social promos to generate FOMO and drive fans to click directly to live game coverage.
Total Health Forum – Kaiser Permanente & the NBA
Presenting the Total Health Forum with the NBA allowed Kaiser Permanente to integrate its brand with the US healthcare community and amplify that integration via digital/social extensions.
Liverpool takes a chance on Nike in search of sales growth
Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.
Nestlé Professional aligns with Manchester City to promote meat-free products
Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.
HSBC takes prominent place in Spurs second tier with CSR role
Global bank HSBC signed a five-year deal with Tottenham Hotspur that prioritises rights linked to the stadium-led regeneration of the local area.