#KhelKhushiyonKa (Game of Happiness) – JSW Steel & the Delhi Capitals

At the IPL 2020, JSW Steel leveraged its principal sponsorship of the Delhi Capitals to target a new, broader demographic through a social-first campaign fronted by star player Rishabh Pant.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here