The big three payment services companies account for just over 80 per cent of the sector’s annual sponsorship spend of at least €175.2m ($195.8m) but only 43 per cent of the total number of deals as a spread of football and cricket deals prove popular among lesser known brands.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here