Castrol has sponsored one of the world’s greatest and most intriguing football players, the Real Madrid and Portugal star Cristiano Ronaldo since 2009 and has a rich history of using the player in creative and cutting edge activations that reflect the high-performance values of its products. Castrol’s sponsorship of the player provided a fantastic asset to work with, and Ronaldo became the star of the campaign for Castrol's new engine oil.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here