SW2012
Sponsorship Works 2012 – Sponsorship Case Study: RBS 6 Nations 2011
Since 2003, RBS Group has been the title sponsor of the RBS 6 Nations Championship (RBS6N), the Northern Hemisphere’s premier annual international rugby competition.
Sponsorship Works 2012 – Sponsorship Case Study: Castrol EDGE and Cristiano Ronaldo
Castrol has sponsored one of the world’s greatest and most intriguing football players, the Real Madrid and Portugal star Cristiano Ronaldo since 2009 and has a rich history of using the player in creative and cutting edge activations that reflect the high-performance values of its products. Castrol’s sponsorship of the player provided a fantastic asset to work with, and Ronaldo became the star of the campaign for Castrol's new engine oil.