Second-tier deals ease pressure on RFL

THE RUGBY FOOTBALL LEAGUE’S latest second-tier sponsorship deals are making up for a £1.2m (€1.38m/$1.82m) per year revenue gap due to the vacant Super League title sponsorship, and could be the key to finding a sponsor for that property, the league has told Sports Sponsorship Insider.

You need to be a SportBusiness Sponsorship subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here