Lueder Fromm, Global Marketing Communications Director, Mercedes-Benz

NEXT MONTH’S OPEN Championship will see the tournament boast seven sponsors, or “Patrons” as they are formally known, for the first time since its current partnership model was introduced ten years ago. On the roster for its second year is Mercedes-Benz, which signed a five-year deal with the R&A (organiser and rights holder of The Open) in 2011.