Samsung cuts through the clutter with Becks and Zara

KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 Olympic Games in May. Two months later, the equestrienne Zara Phillips MBE was named as Samsung’s UK Ambassador for the London 2012 Games. Insider values the Beckham deal at between £2.5m and £3m and £500,000 for Zara Philips.

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